Book Report: Creativity (A short & Cheerful Guide)

Older fans will immediately recognize John Cleese as one of the comic geniuses behind Monty Python’s Flying Circus. Younger ones know him from A Fish Called Wanda and his short stints in several James Bond and Harry Potter films. His biting satire and sharp wit are never in question, although at times not well received. His send-up of Christianity (and Judaism) called Life of Brian was reviled by Catholics, Protestants, and Jews alike, leading Cleese to ad lib it was ‘the first time in millenia they had agreed on anything.’ After one divorce decree came out particularly bad for him, he said “think what I’d have had to pay (her) if she had contributed anything to the relationship—such as children, or a conversation.” Ouch!

Cleese clearly has an enquiring mind, and this book–better to call it a booklet or a pamphlet–brings together the results of his thinking and research. I hesitate to call it a book only because it is exceedingly short; so short, I digested it fully with lunch one day, and it barely outlasted my chicken & rice bowl! There’s no need to summarize the work, but here are some tidbits I found interesting:

• Creativity is not simply being different; it is also being good or better. Modern definitions of creativity emphasize difference, but difference without improvement is not creative, just a matter of taste. I would add that newcomers often believe they are creative and being “stifled” by the existing organization, when they simply don’t know enough to know what has already been tried and failed.
• Creativity starts after mastery. You have to be good at something first, otherwise you won’t be doing something new or “creative.” This is why creativity is so hard in fields like medicine and science, because mastery there requires much hard work first.
• Creativity lies primarily in the subconscious (Cleese refers to it as the unconscious). Think hard about something and eventually you’ll get stuck (“what was the name of that guy?”). Leave it alone, that is, leave it to your subconscious, and eventually your subconscious brain creatively unlocks the information you could not consciously get to! This tracks with my experience. If I faced a hard challenge at work, and seemed stuck, I knew a good long run in the hot DC sun would do the trick. I would consciously forget all about the problem (focusing on not falling down, getting run over, or just breathing), but upon returing to my office, suddenly the challenge appreared in a different and solvable light.
• How powerful is the subconscious? Cleese refers to studies on the “Mere-Exposure effect,” which shows that people exposed to random Chinese characters (漢 字) but who do not speak Chinese, could not consciously remember them when asked. Duh. But when later shown a second set of characters, the subjects “liked” certain characters better, and the ones they liked (none of which had any meaning to them, remember) were the ones they had been previously shown!
• Interruption may be the greatest threat to creativity. During creative thought, you imagine complex structures and stories which completely collapse the moment the real world intervenes. Getting back to the furthest, most creative point takes re-building those structures in your mind from the ground up.

• Finally, Cleese holds special contempt for the “inner voice” that tells you “you can’t think that!” since it prevents creativity. Inside your creative thought pattern, you must let your mind wander to forbidden areas and say forbidden things. Note he’s not saying you stay there or repeat them out loud, just don’t self-censor. By the way, this also accounts for his dislike for woke-ism (not just cancel culture), as it becomes a chorus of self-righteous internal voices saying “don’t think or say that!” which is disastrous for creativity.

This work on creativity is engaging and easy-to-read. Get thee to a library and borrow a copy for lunch soon!