Ever wonder why the prices at gas stations go up so fast, but come down so slow? Not around here, where PEMEX continues to own most stations and even those run (under an aborted attempt to introduce competition) by other oil giants must buy their gas from PEMEX! But it’s a common enough phenomenon in the States as to anger the average person.
Ask your favorite liberal/progressive, and it’s a conspiracy of sorts. President Biden and some of his spokespeople coined #PutinPriceHike to blame the rise on everybody’s least favorite authoritarian. Putin certainly isn’t helping, but gas started rising long before the war in Ukraine. Senator Elizabeth Warren beat a familiar war-drum: “The cause of rapidly rising energy prices for consumers and manufacturers is clear: some of the nation’s largest and most profitable oil and gas companies are putting their massive profits, share prices and dividends for investors, and millions of dollars in CEO pay and bonuses ahead of the needs of American consumers and the nation’s recovery from the pandemic.” Big Oil profits are at or near record levels. From the conservative side, pundits blame Joe Biden for cancelling the Keystone pipeline and pausing new drilling leases on federal land. Yet a pipeline doesn’t increase production, and thousands of leases remain unused. What’s really going on here?
Strap in, this may take a while, and if you’re open-minded and not careful, you might learn something!
All these claims have some truth: the best propaganda always does! But none of them captures the whole story, which is far more complicated (bad) but also interesting (good). I’ll attempt to make it simple:
After in-depth research, I uncovered this unassailable fact: not a single one of the major oil companies (hereafter Big Oil)– neither ExxonMobil, nor bp, not Chevron or Marathon–is registered as a 501.c.3 charity; look it up. Apparently, all of them are for-profit enterprises; I know you’re shocked. And as such, they try to make more (and more, and more) profit, all the time. There is a technical term for businesses which don’t seem dedicated to profiting: bankrupt. Not that this justifies just any old behavior (like price-fixing or profiteering, just to name two), mind you, but also keep in mind that there is an entire part of the federal bureaucracy (in the Justice Department) which spends all its time looking for such things. So don’t be surprised when Big Oil makes money, and know that someone is always looking over their shoulder if they do it the wrong way.
Let’s look at the other end of the spectrum: the price at your local pump. It is there the pain is felt, and no, you’re not imagining it: prices do go up faster than they come down. Is that Big Oil? Big Oil owns around one percent of the gas stations in the US; the rest are independent or have affiliations, which are unique supply contracts (if you’re a bp station, you only offer bp gas and products). About fifteen cents of the cost of each gallon of gas goes into paying for the overhead of owning/running a station: breaking even for the gas station owner means charging 15¢ over the price he/she paid. Most look to charge about two cents more for profit (yes, gas stations on average make just two cents profit per gallon). The federal and state governments also tax gas sales: so different tax rates in different states are another cause of price differences.
Gas stations fill their tanks between once and twice a week, and the price they pay changes constantly. So they are in a slim margin business with high volatility; the only saving grace is most everybody needs their product, and people like to re-use the same stations for convenience. But the gas station owner might be selling gas he bought last week for a price he is anticipating next week (cheaper or dearer). Guess wrong one week, no problem. Guess wrong too many weeks: bye-bye. So they generally raise prices faster and lower them slower. Note, we’re not talking about huge profits here. Why not? Because the gas station across the street gets its gas deliveries on different days, and is facing the same challenge. If the first station raises its prices too soon or too much, the second station gets more business. If it happens all the time, the first goes out-of-business. Ahhh, competition. I’m sure we all have stories of gas-price wars which resulted in some amazing deals-at-the-pump.
And in case you were wondering what the biggest cause of retail gas prices is, the chart above shows the correlation between oil prices and retail gas prices. This is what we call a strong correlation, almost certainly causation. There are only minor times–usually a result of some crisis or shock to the global supply chain, where the two prices don’t vary directly. But what about Big Oil’s massive profits? Don’t they prove price gouging?
I’m am sure you heard that ExxonMobil raked in $23 billion in profit in 2021. The same goes for all Big Oil. But did you know ExxonMobil lost $22.4 billion in 2020? Their net profit for two years was $600 million, which is nothing compared to revenues. All Big Oil took a huge hit in 2020. They went on a down-sizing binge (cutting costs) and started selling off assets that didn’t fit with (some of) their commitments to move away from fossil fuels. The combination of a large drop in expenditures, profits from businesses they sold, and the rise in oil prices resulted in . . . record profits. Not gouging, not conspiracy, just a fortunate turn after a very, very bad year. Apple is the world’s most profitable company, with 2021 profits of almost $153 billion, also a record year; where’s the concern for that number, which came after two previous record years of profit?
Big Oil is a very robust industry, for a reason. They pioneered the concept of scenario planning. With the long-lead times for production, market volatility, and vulnerability to geopolitics, they had to! Royal Dutch Shell–as it was then named–pioneered the process of looking at alternative futures way back in the 1970’s, and used the work to anticipate things like the 70’s oil shocks and survive them as a business. I attended an executive education seminar at Oxford in the early 2000’s, and we were still studying Shell’s techniques then!
Speaking of long lead times, what’s up with all those leases President Biden mentioned? And what happened to the US fracking revolution, which made us energy self-sufficient during the last administration? It can take decades to go from field exploration to buying leases to approving permits to putting in the drill rigs and pipelines to pumping oil. These are costly endeavors which may or may not produce marketable oil. Companies speculate on leases, buying some on the prospect there is oil and others to keep them out of another company’s hands. After you acquire a lease (for example, from the US federal government which owns about about 47% of all land out west), you still have to do research on the site, and test for suitability of the site and the oil. If it passes, you must begin the permitting process, which involves sate regulators and environmental agencies and activists. All this process is proper, but imagine how long the studies and lawsuits take. Then comes erecting the drill site and laying the pipeline, and finally, pumping oil. The outlays prior to any possible revenue are huge, and must be accounted for by the revenues resulting from the drilling which does produce. There is nothing unusual or sinister in the number of non-drilled leases held by Big Oil right now. Those decrying the President’s moratorium on federal leases are also just making noise. And all those saying these things know better.
The fracking revolution did itself in. Hundreds of small US companies used the fracking technique to generate sizable increases in US oil production, making the US the world’s largest producer at one point. The competition between the frackers was cut-throat, and OPEC dearly wanted to starve them out by increasing production of Saudi (and Russian) oil at less cost. Then came the Covid economic collapse, which Big Oil survived, but which doomed many frackers. The remaining fracking companies are being more careful about capital investments and profitability, acting more like Big Oil and less like internet start-ups.
Likewise, new pipelines do not increase production. If there is excess production somewhere in the system, and excess refining capacity somewhere else in the system, a pipeline between the two locations can increase overall production, but only in this relatively unusual case. Most pipelines are simply more efficient means of transport, which is not a bad thing, but hardly a near-term solution to anything. Oh, and pipelines face all the same regulatory hurdles as the drilling sites, so no, they are not fast.
Which brings us to “the Turn.” The Turn is the common term used by green energy advocates AND Big Oil for the move away from fossil fuels. British Petroleum even legally changed its company name to “bp” and started citing themselves as “beyond petroleum” (no, no one believed it). Big Oil and green energy advocates use the same phrase, but mean very different things, and the concept has implications for today’s gas prices. As in, if oil prices are high and Big Oil profits are up, and they want to make more profit, why don’t they starting producing more oil? I have explained how it takes time, but Big Oil is not even doing those smaller, simpler things they could to increase oil production immediately. What gives?
What is the future of the energy business?
If you ask any environmental group, anyone concerned about climate change, anybody in the automotive or energy business, they will agree. The Western model of economic development based on the Petroleum, Oil, and Lubricants (hence POL) used by the Internal Combustion Engine (ICE) has been wildly successful, but must come to an end. It was labelled the POL-ICE connection and it is an ongoing revolution in the developing world. Those most concerned about climate catastrophe say it must end now or soon, like in ten years. The industrial giants (including Big Oil) think thirty-forty years, with some residual use after that. But it will end, and it must be replaced with some other energy source.
Now why would Big Oil ever agree to such a “Turn?” Well, the answer to that lies at your local Mickey-D’s. Yes, McDonald’s. You might have heard this story, but it’s a great one worth re-telling. Ray Kroc’s hamburger business was going poorly, and he was taking out personal loans to keep it afloat. A lawyer he brought in to review the business and give advice told Kroc his problem was simple: “you don’t quite understand the real business you are in. You are not in the business of selling burgers. You are in the business of real estate.” Kroc accepted this re-framing of his business proposition and made McDonald’s (with its standard menus and ingredients, franchises and leases) into the behemoth you behold today.
Big Oil realized more than decade ago that they weren’t in the gas business. They were in the energy delivery business. Oil and gas just happened to be the preferred energy products at a place and time, but what Big Oil was good at was delivering energy where and when it needed to be. The green energy advocates think they know the answer: electric cars and charging panels and charging stations. That is one possibility. Big Oil has run the scenarios, and they have made many small bets: electric cars and charging stations and solar, but also natural gas, hydrogen power, and driver-less cars and rigs, touch-less energy transfer, batteries, wind and hydroelectric and tidal power generation, even carbon-capture technology which (if it worked) could extend the POL-ICE combination. See, Big Oil is not sure which will win, and they are placing many bets, waiting to see what’s next.
Which recalls the last Turn, from horsepower to the POL-ICE connection. Some very sage experts in those times pointed out that a man on a horse could ride into the vast countryside with great assurance that he could provision his mount, as the countryside was where the hay was grown. What would happen when all those “drivers” started driving all those “automobiles” out of the city? They would litter the roadsides, out-of-fuel monuments to folly. Except that didn’t happen. Businesses grew to fuel and service the cars, governments built new and more and better roads, and something new and different happened.
All of which is a long way of saying the one thing Big Oil is NOT going to do right now is start many new leases, wells, or pipelines. They have been warned there is not much long-term future in fossil fuels, and they are think they are well-positioned to survive and thrive as “the Turn” commences, once it is clear which way it is going.
So let’s review, shall we. The POL-ICE era is ending, but no one knows how soon. Some advocates believe they know best how it will transition; most businesses and governments are hedging their bets, as there is a fortune to be made or lost. Big Oil may be the least likable business consortium since Big Tobacco. The oil and gas business is (and has always been) cut-throat but very profitable if you can stay ahead of the market. The major inputs to the retail price of gasoline are the price of a barrel of crude oil, taxes, station operating expenses and profit, in that order (from greatest to least). The only way to affect immediate supply and demand in the gas and oil business is to either shut down production or delivery (see the Arab Oil embargo in 1973) or to drastically decrease consumption (see the recent Covid economic collapse). There is no way to quickly increase the supply, unless there is untapped potential being intentionally withheld from the market. The only case where that currently applies is Saudi Arabia, who can literally turn on the spigots, but they are not in any way disposed to do so, nor have they (apparently) been given an impetus or inducement to do so. Saudi did just agree to increase production in the five year time-frame. Higher prices at the pump lag behind reductions in oil prices because that is how the industry (from Saudi Aramco to Bill at the corner station) keeps profitable.
You will see Congressional hearings soon, and both Republicans and Democrats will trot out the same hackneyed talking points we disabused here. Don’t fall for it; don’t re-tweet them or like their social media posts. Gas prices are high for very obvious reasons. You don’t have to like it (I don’t), but be smart about the subject, not partisan. And for God’s sake don’t drive the speed limit in the passing lane.